So for example if my new site was selling dog food it would be better to target long-tail keywords such as "cheap pedigree dog food" and "cheap food for dogs". The reason for this is because you will get ranked higher for these keywords as they are less competitive. Once you start to generate some traffic through these long tail keywords then you can move on to targeting the more competitive keywords such as "dog food".

On page search engine optimization plays a big part in search engine optimization (SEO) and this is what you should use to boost your rank, target your long-tail keywords and integrate them more efficiently into your web pages.

The title of your page/site is the first place to start the optimization process. Let's do an example to make it easier. We have now found our 3-4 keywords for our new site as mentioned above. Your page title should contain ONLY those keywords.

Your page title should not look like this:

"Welcome to our website".

It should contain all your top 3 or 4 keywords. However a page title such as the one below would still not be good enough:

"Cheap pedigree dog food and cheap food for dogs and discount dog food".

It contained all our top 3 keywords however it needs to contain ONLY our top 3 keywords. The title below would be a perfect example:

"Cheap pedigree dog food | Cheap food for dogs | Discount dog food"

Once we have our page title then the next step is to optimize our headings on the page.

Our heading 1, in the 'H1' tags of our page should contain our most important long tail keyword for example, 'Cheap pedigree dog food'. The heading 1 should be as far to the top left of the page as possible.

Our heading 2, in the 'H2' tags of our page should contain our second most important long tail keyword for example, 'Cheap food for dogs'. The heading 2 should be a subheading of heading 1 and should come after heading 1.

Once we have our headings we need to create the main body of the page. You should evenly scatter your keywords throughout the body of the page to give you better results however DO NOT overdo it. One keyword per paragraph is plenty.

Then you need to optimize you images on your page. You need to change the alt tag of your images and also the name of your image.

The code below is an ideal piece of code for our image:

img src="pedigree_dog_food_image.jpg" width="300" height="250" alt=""cheap pedigree dog food"

That is just about it for your on page optimization. Now you need to concentrate on your off page search engine optimization.

This requires exchanging links and getting back links with other websites.

Your anchor text for your links should be one of your main keywords for your site so for our example of dog food we would use our top 3 keywords for our anchor text, which are "Cheap pedigree dog food", "Cheap food for dogs" and "Discount dog food".